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WWF’S SUSTAINABLE SEAFOOD PARTNERSHIPS

WWF US has nearly 80 industry partnerships with public commitments to more sustainable seafood including engagement on both wild caught and aquaculture species. These partnerships have immense global reach. For wild caught fisheries, our partnership commitments cover over 550 unique fisheries which constitute over 30% of the global commercial wild catch.

BUYERS

WWF works with leading U.S. seafood buyers, including multinational companies that have extended their commitments throughout their global operations.

SUPPLIERS

WWF works with suppliers that participate in and support fishery and aquaculture improvement projects and are committed to transition fisheries and farms in their supply chains.

Latest News

Investors Prioritize Traceable Seafood as a Way to Combat IUU and Overfishing    

34 investors representing US $5.9 trillion join new initiative to help advance seafood traceability 

Seafood is one of the world’s most highly traded and valuable commodities, with global demand expected to double by 2050. Yet a significant amount of seafood-related assets and revenue – up to US $2.89 trillion over the next 15 years – may be at risk due to overfishing, habitat degradation, nutrient pollution, and disease. These negative impacts can pose significant financial risks to seafood companies – and their investors, lenders, and insurers – by reducing fisheries productivity, increasing supply chain volatility, and causing serious reputational damage.  

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A New Approach for Holistic Fisheries and Aquaculture Improvement

Picture a fishing community rich with coastal mangrove forests and highly productive waters that has sustained fishing for generations. Aware of the need to maintain healthy fish stocks, the community has adopted better fishing practices like using more selective fishing gear, implementing closure periods, and establishing no-take areas near reefs and in mangrove forests, all of which have helped to sustain their livelihoods and a thriving ecosystem.

But demand for seafood continues to grow. The surrounding community puts increased pressure on the same fish stock, begins developing irresponsible aquaculture operations in mangrove forests, and occurrences of inequitable labor practices have increased. Biodiversity is in decline, climate change is shifting fish stocks out of reach, and the need for improved social equity in the seafood sector is coming to light. These pressures threaten the livelihood, opportunity, and well-being of local communities and seafood companies, and the national government is under scrutiny for a lack of action to address issues.

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Kroger: A Sustainability Policy Fit for Business & Planet

In light of the recent publishing of Kroger’s 2023 Environmental & Social Governance Report, we interviewed Lisa Zwack, Head of Sustainability at Kroger, to reflect on the US retailer’s sustainability journey, their achievements, and plans for the future. Additionally, we learned about Kroger’s Seafood Sustainability Policy and the goals they have already accomplished, as well as the work still to be done. Furthermore, we examine Kroger’s commitment to a nature-positive approach in the seafood sector and how they are addressing the importance of biodiversity preservation as well as seafood traceability in their operations.

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